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SWILDENS
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Swildens is a brand created in 2005 by Juliette Swildens, stylist and fashion creator founding the “1 et 1 font 3” company 12 years ago. She is from the family that created Bonpoint and Bonton kidswear. Juliette’s idea is to offer a mix of simple soft-rock products, with a touch of romanticism. What makes this company successful and popular is its Parisian right bank style, its design, feminine yet simple, its superimposition of layers, its scale of colours and the working-out of its patterns, together with the high level of quality. The fabrics remain natural, and the colours are halftone and washed. “I take time to put the finishing touches of neat cut. Clothes must be perfectly cut. My style is simple but chic. It integrates aspects of rock’ n roll and romanticism and seduces mothers of 35 years as well as their 16 year old daughters.” Juliette Swildens likes a mix of different clothes, and the combination of masculine-feminine looks, such as pairing a little dress with a suit jacket.
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