About

AT Showroom is a fashion sales and marketing agency based in Chelsea, London. We are an experienced team working with luxury and contemporary RTW fashion brands in the women’s and children’s space. We offer a comprehensive retail and communication plan, Ecommerce consultancy and an impressive national and international network of contacts in the fashion arena. AT Showroom represents a number of distinguished French, British, Spanish and other international labels. The Showroom has both worldwide and sole UK distribution rights for the labels it represents and sells to Independent boutiques, fashion chain stores and significant department stores as well as online retailers. A diverse range of womenswear, shoes and accessories are offered, with a growing client base and a record of building strong brands through focused marketing, as well as excellent buyer and press relations.

At Showroom

Alexa and Alex

Alexa Till

Alexa founded AT Showroom in 2001 having worked previously for over 10 years for a number of high profile fashion houses.Alexa’s main strength’s are showroom sales and wholesale , launching new brands to market, the Women’s retail fashion environment, and strong PR and press contacts.

Alex Theophanous

Alex (Alexa’s husband) was the founder and CEO of luxury Children’s retailer alexandalexa.com. which he founded in 2007 and subsequently sold in December 2014. His main strength’s are E-Commerce, brand building, and the Children’s retail environment in the UK and internationally.

Rochelle Norman

With a background in fashion wholesale, Rochelle is the Wholesale Manager working on Key and Independent accounts across all brands as well as being the point of contact at UK and International tradeshows